RESEARCH REPORT ON CHINA’S TAOBAO VILLAGES (2015)

RESEARCH REPORT ON CHINA’S TAOBAO VILLAGES (2015)

 

The 2015 Research Report on China’s Taobao Villages from Alibaba’s Ali Research examines the success of Taobao villages throughout the country and classifies the growth as a new era with larger scale, wider territory and more far-reaching influence and benefiting from three key favorable conditions – platform encouragement, government support and industry demand.

 

Some of the key findings include:

  • Taobao villages are an important part of Alibaba’s rural strategy.
  • The scale of Taobao villages in the whole country reached a new level in 2015, widely distributed and expanded into 17 provinces included poverty-stricken counties and cover more than 200,000 active online shops.
  • Items contributing the highest turnover to Taobao villages in 2015 were clothes. Furniture and shoes ranked the second and third respectively.
  • The top 10 clusters of Taobao villages in the country in 2015: Yiwu, Zhejiang, Cao County, Shandong, Jinjiang, Fujian, Puning, Guangdong, Shuyang, Jiangsu, Suining, Jiangsu, Baiyun District, Guangzhou, Chaonan District, Shantou, Wenling, Zhejiang and Zhuji, Zhejiang.
  • In 2015, B2B e-commerce villages began to emerge on a large scale, more closely associated with local industrial clusters.
  • Local governments in all places continuously promoted supportive policies for Taobao villages.

 

To learn more about Taobao villages and examine the key findings in greater detail, read the full report here: China’s Taobao Villages Report 2015

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