In Mexico, small and medium enterprises (SMEs) represent a fundamental factor to the country’s economy as they have a major impact on job creation, accounting for up to 72% of all jobs in Mexico and generate up to 52% of gross domestic product but only one in ten has a website to sell their products or services, an issue that limits them to reach international markets. To address these issues, eBay launched a new initiative Crece Con eBay – a platform whose main focus is to support international growth of entrepreneurs and SMEs in Mexico. The platform, found at: www.crececonebay.com, focuses on three main objectives:
- To provide useful information to its users about the process of the export of their products through eBay;
- To guide its users step by step through interactive guides; and
- To provide support and advice at all times to SMEs.
The platform offers services such as: tutorials, a user guide that can be downloaded, and a real-time support chat. Users will also be able to ask for help through a real-life partner who will be able to assist with a variety of logistics like how to create catalogs and send out products, among others.