For decades, it’s been the custom for people from rural China to go to big cities in search of better work and life opportunities. But now some have found a way to make real fortunes at home, by using e-commerce. So-called “Taobao Villages” have sprung up across China. Taobao is one of China’s leading e-commerce platforms operated by the Alibaba Group and the term “Taobao Village” refers to villages where the majority of their residents make a living through running online stores on Taobao. According to Alibaba Group, over 22% of its online stores originate from rural China. In this CCTV-News video, entrepreneurs discuss the opportunities offered by e-commerce and the rapid drive to innovate in the face of fierce competition.
Watch here: https://www.youtube.com/watch?v=GhWG5H-osQ0
Running time: 2:24